Service 03 · Adaptation and localisation
Make one piece of content work harder, further and everywhere it belongs.
TRG Social reshapes existing content for new formats, platforms, audiences and territories, protecting the original idea while adapting how it is experienced.
More value from every master
Adapt the experience, not simply the dimensions.
Effective adaptation considers attention, pacing, language, graphics, accessibility and platform behaviour together. We create purposeful versions that feel native to their destination rather than mechanically cropped from a master.
- Multi-platform
- Multilingual
- Accessible
- Version-controlled
Content prepared for every context.
A coordinated service for extending the useful life, reach and relevance of content already created.
02
Platform versions
Create deliberate durations, crops and aspect ratios for 16:9, 9:16, 1:1 and other destination requirements.
03
Creative variants
Develop alternative openings, calls to action and editorial versions for campaigns, audiences and controlled testing.
04
Captions and transcripts
Produce clean transcripts, time-coded subtitles, closed captions and styled burned-in captions in required formats.
05
Localisation
Coordinate translation, multilingual subtitles, localised on-screen graphics and approved dubbing or voiceover partners.
06
Accessibility and packaging
Review captions, prepare audio-description scripts, and create thumbnails, previews and supporting digital assets.
How the work moves
One source, many deliberate versions.
01 / Audit
Understand the source
We review the approved master, available assets, audiences, territories, channels and rights constraints.
02 / Adapt
Reshape the edit
Each version is recut and reframed around its destination, duration and audience behaviour.
03 / Localise
Prepare language and access
Transcripts, translations, captions, graphics and accessibility materials are coordinated and checked.
04 / Package
Deliver with control
Final files, subtitles, artwork and metadata are named, logged and packaged for release.
Typical deliverables
A usable family of approved assets.
- Platform-specific video versions
- Short-form clips, previews and compilations
- SRT and VTT subtitle files
- Styled social captions and transcripts
- Localised titles and on-screen graphics
- Thumbnail, preview and packaging assets
Localisation model
Where specialist translation, dubbing or voice talent is required, TRG Social coordinates approved third-party providers and keeps their work inside the same review and version-control process.
Need one campaign to travel across platforms or territories?
We’ll shape a practical adaptation plan and deliver a controlled set of audience-ready versions.